You know how when people say: “there's a lot more work for you down the line if...,” or “I know a lot of people who can help you if...,” you immediately think RUN!? In Book World, invoking the Oprah is the same thing. Nine out of ten pitches and authors invoke the Oprah (as in, “I know that I can get on Oprah with this”) and that is just a big red flag which makes us think oh-no-she-he-didn't. We love Oprah and what she has done for Book World but it just isn't going to happen, and if it does, we will bake you a cake. Anyhow, please avoid the temptation to mention her in your proposal or any conversation involving your book project. It's absence will be noted and make you look better. No, really.